I SEE ME Project

Shifting the optics in the black community. We're redefining what it means to be a true hero.

What is the I SEE ME Project?

In as much as young people in the Black community need to look up and see role models in prominent careers, Black professionals themselves need to look around their work environment and feel reassured that they are welcomed, can bring all of themselves to work and they do not stick out like a sore thumb in place of work and business.

Brothers Who Care (BwC) presents the I SEE ME Project.  Through a process of learning, sharing and acting, we engage young people, parents and professionals through compelling storytelling and positive imagery to drive awareness and build financial sustainability in the black community.

Sponsored By

The I SEE ME project is sponsored by CIBC Wood Gundy Group and specifically the McDonald Group and the Commerce Valley Financial Group.  The program is being delivered in partnership with One Voice One Team (OVOT).

Four components of the I SEE ME Project

S.W.O.L.E.™ Leadership Summer Camp

Designed to teach youth in grades 4-6 in a series of cognitive and physical activities, empowering them to become strong leaders.

Career Campaign & Documentary

Targeted at helping young BIPOC girls and boys see themselves in careers NOT commonly thought of in their communities.

Youth Savings & Investment Competition

A 2-month investment competition to teach grade 4-6 students how to save and invest in private and public entities.

Financial Health & Wellness Fundraiser

Our Quarterly Financial Literacy fundraiser focuses on raising charitable funds for Black charities to close the financial discrepancy gap.

S.W.O.L.E.™ Leadership Summer Camp

Designed to teach youth in grades 4-6 in a series of cognitive and physical activities, empowering them to become strong leaders.

Career Campaign & Documentary

Targeted at helping young BIPOC girls and boys see themselves in careers NOT commonly thought of in their communities.

Youth Savings & Investment Competition

A 2-month investment competition to teach grade 4-6 students how to save and invest in private and public entities.

Financial Health & Wellness Fundraiser

Our Quarterly Financial Literacy fundraiser focuses on raising charitable funds for Black charities to close the financial discrepancy gap.

Youth Investment Competition

The “I SEE ME” Youth Investment Competition for students grade 4-6, runs March 7th, 2022 through to June 3rd, 2022. The competition is an excellent opportunity for students to learn about money and apply it to real world situations in the stock market. Students will be using the application, The Stock Market Game™ that introduces young people to saving and investing through a simulation of the stock market and bond market. Students will get to trade and manage their own virtual $100,000 investment portfolio.

Participants will have an opportunity to win a total of $10,000 to invest in RESP. All winners will receive advisory services to support their brand-new investments!

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Youth Investment Competition Sign Up Form

Tools & Resources

black therapist list

Connecting you to someone who can understand your unique experience.

Care Habits

Normalizing the discussion around making our mental health a priority.

Teaching Kids how to save money

Building our saving, spending, sharing, investing, and giving habits.

Physical Health & Financial Health

Strengthening the relationship between physical health & financial health.

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S.W.O.L.E.™ Leadership Summer Camp

Sponsored By:
Do you struggle to teach your child(ren) how to appreciate money? Would you like your children to learn how to make good decisions with their allowance or birthday money?

 The “S.W.O.L.E.™ summer camp is filled with fun, high energy, engaging activities designed to teach youth in grades 4-6 in a series of cognitive and physical activities designed to empower them to become strong leaders. 

This empowering camp will teach your child(ren)...

I SEE ME Career Campaign & Documentary

The I SEE ME Career Campaign & Documentary is targeted to grade 4 to 6 students who are starting to think about who and what they want to be when they grow up. These students are matched with a role model in their chosen career path and through a series of recorded conversations, tell compelling stories about the potential path and learnings to achieve success in their chosen careers.  Student Participants will also have an opportunity to win $1000 to invest in RESP with guidance from CIBC Wood Gundy Group.

Our goal is to:

I SEE ME Financial Health & Wellness Fundraiser

Black organizations focused on building financial health and wellness in the Black Community need to become more prominent  and better fundedStatistics show that for every $100 of charitable donations raised for Canada’s big charities, only 7 cents make it to black organizations.

Our Quarterly Financial Literacy fundraiser focuses on raising charitable funds to close the discrepancy gap.

Our goal is to:

Youth Savings & Investment Competition

The Youth Savings & Investment Competition is a 2-month investment competition for grade 4-6 students. This competition is designed to teach students how to save and invest in private and public entities.

What's the prize?

The top 5 performing students each get $1,000 to invest in a RESP and receive advisory services to support the investment!